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Sofia Leong Abdullah's Guide to Franchising in Malaysia

Product Description:

ISBN : 9789674152239 

Format: Paperback 

Author: Sofia Leong Abdullah

Published Date: 15 Aug 2014


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Synopsis:

The MPH Masterclass Series is a collection of how-to books written by Malaysia-based authors who are experts in their respective fields. The tenth in the series is Sofia Leong Abdullah's Guide to Franchising in Malaysia.

The franchise industry in Malaysia has always received strong support from the government. However, while many businesses have benefited from growing franchise opportunities, there are many more potential franchisors and franchisees who do not know where to start.

Sofia Leong Abdullah has her own unique set of experiences. From the industry-hopping days during her younger years, she finally settled down to learn everything there was to learn about franchising. Tapping into all that she has gained in experience and knowledge, she now runs a franchising consultancy, eager to guide other entrepreneurs keen on exploring franchising possibilities.

This book has within its covers a wealth of knowledge, tips and guidelines on what any business owner should know before becoming a franchisor. For aspiring franchisees, this book provides advice and best practices that will greatly benefit any entrepreneur.

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